Work
Nine projects from 2023 to 2026. Client work, an internship, physical builds, and self-directed studies. Each one opens a full case study.
Region of Waterloo
Region staff couldn't find guidance scattered across Excel, Teams, and SharePoint. I researched what they actually needed and designed a searchable playbook built around checklists, not documents.
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G-Class Drivers
8 driver interviews surfaced a pop-up that blocked almost every task on the live site. I rebuilt the site around those findings, and it's live now.
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Apex Elite Security
Property managers check licensing before anything else. I built 13 pages that lead with credentials, segment by property type, and never fake a licence number.
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Reminder Box
Phone reminders get swiped away. I built a physical Arduino box that uses light and sound instead. Tuning the cue took more iteration than the code did.
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Posture Check
Students ignore posture alerts on the screen they're already staring at. I built an ultrasonic sensor that nudges instead of scolds, because students said they'd unplug anything harsher.
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Cinema Seat Reservation
The real bottleneck wasn't the seat map. It was finding a movie. Two rounds of usability testing reshaped discovery, date selection, and upfront pricing.
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Laurier Wellness Services
65% of students didn't know what wellness services existed. I mapped the full service blueprint and proposed a fix targeting the awareness gap first.
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Zinger Music App
Interviews showed people stay on Spotify despite complaints, which is switching cost rather than UX. I designed around three real personas and tested through two rounds.
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Money Management
Students weren't short on financial facts. They were short on a format built for them. 20+ interviews for a real Laurier client shaped 15+ solution concepts.
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